As art + copy director for tasc performance, I worked to conceptualize, produce, and direct visuals for our fw25 collection. Inspired by the earthy hues of the season, my goal was to tell stories set in a backyard escape where friends gather and get active recreationally in the great outdoors. fw25 visuals tell a story of fabric + style inspired by nature – tasc’s anything-but-basic essentials designed intentionally for grounded comfort and versatile movement.