In this mock-campaign for imagined client Gibson Guitars, my goal was to increase brand awareness amongst younger demographics through a series of storytelling video ads I concepted, wrote, directed, and edited. The overarching concept, I Play My Les Paul, follows a variety of artists in moody, dreamlike settings reminiscent of rockstar-style aesthetic with narration from each subject all formatted to fill in the blank: “When I’m (inspired, alone, etc.) I play my Les Paul.”