As art + copy director for tasc performance, I conceptualized, produced, and directed visuals for our holiday 2024 capsule Coveted Classics – a collection of timeless + giftable staples worth giving or keeping for years to come.

My goal was to capture the story of friends coming home, from crisp morning jogs to catching afternoon cabs. Heading home for the holidays, friends reunite after a day of travel in ultra-versatile, ever-comfortable, coveted classics.