Glass Half Full is a locally founded glass recycling organization committed to cleaning up the Greater New Orleans area and coastal restoration through turning glass waste to sand. In announcing tasc Performance’s flagship storefront as a dedicated Glass Half Full recycling hub and the launch of a t-shirt designed for proceeds to fund the GHF nonprofit, I composed short-form, interview-style video content highlighting founder Franziska Trautmann’s journey to pioneering glass recycling in New Orleans and her constant pursuit of better.