At its core, tasc Performance is a brand committed to designing sustainable fabrics and upholding responsible and ethical production practices. In collaboration with Tchoup Industries, a New Orleans based, small batch upcycling business, tasc launched two limited edition bags repurposed from archival tasc fabrics and styles.

In storytelling around this collection across channels, it was important for imagery to capture the rawness + realness of this small batch production process of limited edition bags. It was equally important to communicate the shared details between each original garment and the bag it was made from, such as repurposed pockets intentionally maintained from their initial design. In this project, I art directed all digital + print assets, product photography, shot + edited bag production process imagery, and wrote all copy.